Display Advertising Rates:
OPEN RATE
$8.80
PER COLUMN
INCH
|
6 consecutive weeks $8.40 |
|
13 consecutive weeks $8.00 |
|
26 consecutive weeks $7.60 |
|
52 consecutive weeks $7.20 |
EXAMPLES Four column inch minimum
Bulk & Yearly
Inch Rate
Ideal for the sporadic advertiser. Column inch
prices are as follows:
INDIRECT SALES are customers
who buy specifically from you
because of recommendations from others
_______________________________
Your satisfied customers tells friends
and neighbors about what your firm
has to offer. They, in turn, may also
become your customers.
NOTE: All advertising is invoiced monthly at the open rate of $7.80 per column inch.Difference is rebated at end of contract.
MECHANICAL SPECIFICATIONS
As WeekDay is printed by web offset it is
requested that all effort be made to send the best possible material for
reproduction.
COLOR
R.O.P. Color Rate - $95 flat per color Complete color seperations on an overlay
preferred. WeekDay will make one spot-color seperation at no charge if indicated
on the paste-up.
SCREENS, PHOTOS & REVERSES
85 lines screen preferred, but 65 line to 110 line is acceptable. There is a
$9.00 charge for each photo processed, and a minimum reverse charge of $8.00
INSERTIONS
$95 per thousand delivered to racks and businesses. Inserts should be no larger
than 5 1/2" × 8 1/2". A folding charge of $11 per thousand will be
charged if inserts have to be folded.
2 - 1/2 Page Display Ads!
2 - 30 inch Display Ads!
1 - 20 inch Display Ad!
2 - 10 inch Display Ads!
PLUS!
19 -
6
Column Inch
Display Ads!
How do I contact a WeekDay representative?
If you don't already have a regular advertising representative from the WeekDay, just give us a call at 844-2400 and we'll assign one to you right away. Your representative will discuss your business and your goals and set up a budget and program to suit your needs. He or she is an advertising professional who will call on you each week to help design your ads, suggest new ideas, and pick up your ad for publication. You'll get a sample copy of the newspaper delivered to your business each week so you can check your ad...and your competition's. Your WeekDay rep will be on hand anytime you need assistance or advice with your advertising.
WeekDay Newspapers - 826 Park Ave., Lake Park, FL 33403
561-844-2408 561-844-2400
FAX 561-844-5917
Local readership and ad credibility is better. Your customers read it in
a receptive frame of mind. They're reading about their own community.
...themselves, and you're a part of it. And this local flavor carries over
to you as an advertiser.
Service
/ Business Directory Ads
(Service, Insurance,
etc.)
Ads shown in Actual size
OUR best
program for small businesses
6” ads to 1/2 pages at the same low price!
CHEEZ IT! HERE
COME THE
PRICE POLICE!
HALT!
DEALS LIKE THIS
OUGHTA’BE
AGAINST THE LAW
A
New
Package Plan!
Now, for the first time, WeekDay Newspaper
makes it possble for the smaller, independent
merchant to enjoy the door-busting benefits of
big-business advertising at an unheard of low
price. Featuring strong sale specials to motivate
customers, this package plan will increase traffic
and boost sales. Only through WeekDay's
power-packed package plan can the independent
merchant - probably for the very first time - discover
the delightfully profitable advantages of big space
advertising.
FOR ONLY $46.60
PER WEEK
ADVERTISERS RECEIVE
| 1. | 1/2 PAGE | 10. | 6 inch display ad | 19. | 6 inch display ad |
| 2. | 6 inch display ad | 11. | 6 inch display ad | 20. | 6 inch display ad |
| 3. | 6 inch display ad | 12. | 6 inch display ad | 21. | 10" DISPLAY |
| 4. | 6 inch display ad | 13. | 10" DISPLAY | 22. | 6 inch display ad |
| 5. | 30" DISPLAY | 14. | 6 inch display ad | 23. | 6 inch display ad |
| 6. | 6 inch display ad | 15. | 6 inch display ad | 24. | 6 inch display ad |
| 7. | 6 inch display ad | 16. | 6 inch display ad | 25. | 1/2 PAGE |
| 8. | 6 inch display ad | 17. | 30" DISPLAY | 26. | 6 inch display ad |
| 9 | 20" DISPLAY | 18. | 6 inch display ad |
SCHEDULE OF ADVERTISING
F.Y.I.- Surveys have consistently shown that on average, each satisfied customer will recommend a firm to approximately three others. On the other side, an unsatisfied customer will ‘bad-mouth’ the firm to approximately five others.
What's the difference between
'direct' and 'indirect' sales?
The best way to build business is through ‘word-of mouth’
advertising, and this comes from...
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ADVERTISER MUST ADHERE
TO ABOVE SCHEDULE
ADDITIONAL INCHES MAY BE HAD FOR
$6.20 PER COLUMN INCH
Local readership and ad credibility is better. Your customers read it in a receptive frame of mind. They're reading about their own community. ...themselves, and you're a part of it. And this local flavor carries over to you as an advertiser
| Col. Inches |
Open Rate |
6 Wks | 13 Wks | 26 Wks | 52 Wks |
| 8.80 | 8.40 | 8.00 | 7.60 | 7.20 | |
| 4 | 35.20 | 33.60 | 32.00 | 30.40 | 28.80 |
| 6 | 52.80 | 50.40 | 48.00 | 45.60 | 43.20 |
| 9 | 79.20 | 75.60 | 72.00 | 68.40 | 64.80 |
| 12 | 105.60 | 100.80 | 96.00 | 91.20 | 86.40 |
|
16 (1/8 pag) |
140.80 | 134.40 | 128.00 | 121.60 | 115.20 |
| 20 | 176.00 | 168.00 | 160.00 | 152.00 | 144.00 |
| 25 | 220.00 | 210.00 | 200.00 | 190.00 | 180.00 |
|
32 (1/4 pag) |
281.55 | 268.80 | 256.00 | 243.20 | 230.40 |
| 35 | 308.00 | 294.00 | 280.00 | 266.00 | 252.00 |
| 40 | 352.00 | 336.00 | 320.00 | 304.00 | 288.00 |
|
Inches used in year |
Price per Col. In. |
Inches used in year |
Price per Col. In. |
| 6 - 51 | $8.80 | 208 - 411 | $7.60 |
| 52 - 103 | $8.40 | 412 - 623 | $7.20 |
| 104 - 207 | $8.00 | 624 - more | $6.80 |
